Wish-A-Mile Bicycle Tour
Marketing Campaign | Print Design | Textiles | Enamel Pins & Medals | Signage | Social Media
WAM is a 4-day Make-A-Wish Michigan signature fundraising event held annually across the state with over 1,000 riders and volunteers.
Roles: Graphic Designer | Project Manager | Production Manager
Outcomes: The 2020 event raised $1.5 million and the 2021 event raised just over $1.1 million. Due to COVID-19, the 2020 and 2021 events were held virtually, which decreased participation significantly.
Textiles: 2021 Tour
Many participants provided feedback that my jersey designs were their favorite out of 30+ years of the event!
Textiles: 2020 Tour
Marketing Materials
Social Media
In addition to promotional social media graphics for Make-A-Wish Michigan, I designed a social media toolkit of customizable post graphics, animated gifs, and cover photos that participants could use to fundraise on their own social channels. See the full toolkit >
Next: AKJ Education Rebrand