AKJ Education Rebrand

AKJ Education is an educational resource provider for K–12 schools. I established their brand identity around their new logo and then applied the new brand to their catalog and print marketing efforts, website, social media accounts, and trade show appearances. In 2019, AKJ Education was acquired by MSI Information Services, a leader in the K–12 library and information services industry.

Roles: Graphic Designer | Production Manager | Social Media Manager

Outcomes: Increased conversion rate by 3% through creation of a streamlined online shopping experience focused on ease of use and enhanced visual experience.

Grew brand awareness and customer engagement by 25% on social media with more frequent targeted content messaging and giveaway initiatives.