Walk For Wishes
Marketing Campaign | Print Design | Textiles | Signage | Social Media
Walk For Wishes is a Make-A-Wish Michigan signature fundraising event, held annually in Detroit, with around 5,000 attendees.
Roles: Graphic Designer | Project Manager | Production Manager
Outcomes: The 2020 event raised more than $280,000 and the 2021 event raised $175,000. Due to COVID-19, the 2020 and 2021 events were held virtually, which decreased fundraising participation significantly.
2021 Event
2020 Event
Social Media
In addition to promotional social media graphics for Make-A-Wish Michigan, I designed a social media toolkit of customizable post graphics, animated gifs, and cover photos that participants could use to fundraise on their own social channels. See the full toolkit >
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